Why It Matters

The #1 cause of childhood death is unintentional injury.

…that’s more than the next three causes combined.

Number of Deaths By Cause

Source: National Vital Statistics System from the National Center for Health Statistics, Centers for Disease Control and Prevention; accessed through WISQARS. 2009, United States, All Races, Both Sexes, Children 1-19

50% of unintentional injuries happen in or around the home

Most people consider their home to be the safest place for their children to be. But home-related injuries and deaths are far too common. It's time we change that.

Source: Injury in the United States, 2007 Chartbook

Most people are unaware that this is an issue

The rate at which children are hurt or killed by accidental injuries is staggering. Now's the time to become informed, take action and start making a difference.

• 

  0%

  of parents are not aware of the cause

  72% of parents are not aware that unintentional injuries are the leading cause of death in children.

• 

  0%

  of parents are concerned about home injury

  Only 39% of parents are concerned about injuries happening in their homes; most are concerned with parks and playgrounds.

• 

  0%

  of parents believe that they could do better

  Only 37% of parents believe they could be doing a better job of keeping their children safe.

Source: Nationwide Preventable Injury Survey 2014 with Parents, Beltway Influencers and Business Executives